Privacy Policy
Last updated: May 2026
1. About This Policy
Rankwell Digital ("we", "us", "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose and manage personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
By using our website (rankwell.digital) or engaging our services, you agree to the collection and use of information as described in this policy.
2. What Personal Information We Collect
We may collect the following types of personal information:
- Full name
- Business name and website URL
- Email address and phone number
- Your main service or industry type
- Enquiry details and messages submitted via our contact forms
- Technical information such as IP address, browser type, and pages visited (collected automatically)
- Any other information you choose to provide when contacting us
We only collect personal information that is reasonably necessary to provide our services or respond to your enquiry.
3. How We Collect Personal Information
We collect personal information in the following ways:
- When you submit an enquiry, contact form, or trial application on our website
- When you interact with our AI Website Assistant or Voice Assistant widgets on our site
- When you contact us by email or phone
- Automatically through cookies and analytics tools when you browse our website
Where it is reasonable and practicable, we will collect personal information directly from you.
4. How We Use Your Personal Information
We use your personal information to:
- Respond to your enquiries and service requests
- Assess whether our services are a suitable fit for your business
- Set up, configure and manage AI and digital marketing services on your behalf
- Send you relevant communications about your account or our services
- Improve our website, services, and AI tools based on usage patterns
- Comply with our legal and regulatory obligations
We will not use your personal information for purposes other than those described here unless we have your consent or are required to do so by law.
5. Disclosure of Personal Information
We may share your personal information with:
- Our trusted third-party service providers who assist in delivering our services (such as CRM platforms, marketing automation tools, and hosting providers)
- Analytics and advertising platforms (such as Google Analytics and Google Ads) in a de-identified or aggregated form where possible
- Government or regulatory bodies where required by law
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
Some of our service providers may be located outside Australia. Where we share personal information with overseas recipients, we take reasonable steps to ensure they handle it in a manner consistent with the Australian Privacy Principles.
6. Cookies and Analytics
Our website uses cookies and similar technologies to improve your browsing experience and to collect anonymous usage data. Cookies are small text files stored on your device by your browser.
We use tools such as Google Analytics and Google Tag Manager to understand how visitors use our site. This data is collected in aggregate and does not personally identify individual users.
You can configure your browser to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect the functionality of our website.
7. AI Assistant Interactions
Our website may include an AI Website Assistant and/or a Voice Assistant widget. Any information you provide during an interaction with these tools (such as your name, contact details, or enquiry details) may be stored and used to follow up on your enquiry. This information is handled in the same way as any other personal information collected through our website.
8. Security
We take reasonable steps to protect the personal information we hold from misuse, interference, loss, unauthorised access, modification, and disclosure. This includes the use of secure third-party platforms, access controls, and standard industry practices.
While we take reasonable precautions, no method of data transmission or storage is completely secure. We cannot guarantee the absolute security of information transmitted over the internet.
9. Retention of Personal Information
We retain personal information only for as long as is necessary to provide our services or as required by law. When personal information is no longer needed, we will take reasonable steps to destroy or de-identify it securely.
10. Your Rights
Under the Australian Privacy Principles, you have the right to:
- Request access to the personal information we hold about you
- Request that we correct inaccurate, incomplete or outdated personal information
- Make a complaint if you believe we have handled your personal information in breach of the Privacy Act
To exercise any of these rights, please contact us using the details below. We will respond to your request within a reasonable timeframe.
11. Complaints
If you believe that we have breached the Australian Privacy Principles, you may contact us to raise your concern. We will investigate and respond within 30 days.
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au or by calling 1300 363 992.
12. Links to Other Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any personal information.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated date. We encourage you to review this policy periodically.
14. Contact Us
If you have any questions, requests or concerns about this Privacy Policy or how we handle your personal information, please contact us:
- Business: Rankwell Digital
- Location: Melbourne, Victoria, Australia
- Website: rankwell.digital
- Contact Page: rankwell.digital/contact