Help your visitors get quick answers and capture better-qualified enquiries.
When you are busy, unavailable or working outside the office, your Website Assistant can answer approved questions, guide visitors through the next step and collect the information you need before following up.
Do you service the Sutherland Shire area?
Yes, we do. What suburb is the property in?
Caringbah. It's a leaking kitchen tap.
Caringbah is in our service area. Is the leak active right now, and is it your first time contacting us?
Start with a 14-day trial.
For suitable businesses, Rankwell Digital can configure a limited version of the Website Assistant and run it on your actual website for 14 days. This shows how visitors use it, what they ask and whether an ongoing managed service is likely to be useful.
The trial can include
- A controlled set of common questions
- Core service or business information
- Service-area checking where relevant
- Basic enquiry questions
- Contact-detail collection
- Review of the resulting conversations
The trial does not include
- Every possible question or edge case
- Complex catalogue or inventory logic
- Advanced integrations or workflows
- A complete custom sales system
- Unlimited setup or revisions
- A guarantee of enquiries or results
Applications are reviewed for suitability. The trial scope and commercial terms are confirmed before anything begins.
Useful enquiries can be lost before anyone makes contact.
A potential customer may reach your website with a genuine question but not be ready to call or complete a general contact form. If the answer is difficult to find — especially after hours — they may leave without taking the next step.
Questions go unanswered
Visitors may want to check your service area, suitability, availability or how the process works before they are willing to make contact.
Forms collect too little
A name, phone number and short message may not tell you what work is required, where it is located or whether it suits the business.
Good opportunities look the same as poor ones
Without useful job details, urgent, suitable or higher-priority enquiries may be difficult to identify quickly.
A Website Assistant does not create demand from nothing. It helps you make better use of suitable visitors already reaching the website.
Ask the questions that matter before the callback.
Visitor
I have a leaking tiled roof. Do you work in my suburb?
Website Assistant
I can check that for you. What suburb is the property in?
Visitor
St Ives.
Website Assistant
St Ives is within the service area. Is the leak active now, and when did you first notice it?
Visitor
It started during yesterday's rain.
Website Assistant
Thanks. I can pass those details to the team. What is the best name and mobile number for the callback?
Illustrative example only — not a real customer transcript.
Instead of receiving "Please call me about my roof", the business can receive the location, job type, urgency, customer details and relevant context in one clear summary.
The questions and responses are configured differently for each business.
More than a pop-up contact form.
The assistant is configured using approved information about your business and the enquiries you want to receive. Its exact role depends on your services, customers and internal process.
Answer approved questions
Explain services, locations, opening hours, processes and other information the business has confirmed.
Check service areas
Ask for the customer's suburb or postcode and explain whether it falls within the areas you service.
Collect useful job details
Ask about the work required, timing, location and other information your team needs before responding.
Help qualify enquiries
Identify whether the job type, service area or customer requirement appears to match the work the business wants.
Send a clear summary
Pass the contact details and conversation context to the agreed business destination for follow-up.
Support after-hours visitors
Give potential customers a useful next step when staff are unavailable, without pretending that a person is currently in the office.
Website Assistants can also be configured for suitable ecommerce businesses that receive repeated product, delivery or policy questions. Larger catalogues and complex requirements are scoped separately.
We build it, test it and keep an eye on it.
This is not software handed over with a login and a set of instructions. Rankwell Digital manages the assistant around the way your business actually works.
Understand the business
We confirm the services you provide, the work you want, the areas you cover and the information customers commonly need.
Configure and test
We create the instructions, approved answers and enquiry flow, then test likely customer questions before the assistant goes live.
Install and route enquiries
The assistant is added to your website and completed enquiries are sent to the agreed destination with the relevant conversation details.
Review and refine
We review real conversations, identify missing information or weak responses and make practical adjustments over time.
What ongoing management includes
- Business-specific assistant instructions
- Approved service and enquiry information
- Enquiry questions and qualification rules
- Website installation support
- Testing before launch
- Conversation review
- Practical refinements
- Direct support from Rankwell Digital
The assistant can generally be installed using a website code snippet or Google Tag Manager, so it can be added or removed without rebuilding the website.
Helpful without pretending to know everything.
A responsible Website Assistant needs boundaries. It should answer from approved business information, acknowledge uncertainty and hand the conversation back to a person when appropriate.
What it is designed to do
- Answer questions covered by approved information
- Collect relevant contact and job details
- Explain the next step accurately
- Recognise when an enquiry falls outside defined criteria
- Direct uncertain or sensitive questions to the business
- Make its role as a website assistant clear
What it does not do
- Guarantee that an enquiry will become a customer
- Replace your staff or sales process
- Invent prices, policies or service information
- Promise appointments or availability it cannot verify
- Provide unsupported professional or emergency advice
- Follow up enquiries on your behalf unless separately agreed
Integrations involving live calendars, inventory, complex product logic or advanced automation require separate assessment and are not included in the standard service.
Most useful when a good enquiry has real value.
Best Fit
- Established service businesses with a functioning website
- Businesses receiving regular website visitors
- Businesses asked the same initial questions repeatedly
- Businesses where service area, job type or urgency matters
- Businesses that want better information before returning an enquiry
- Businesses that value a managed system and ongoing refinement
- Roofers, plumbers, pest controllers and similar service providers
May Not Be a Fit
- Brand-new websites receiving almost no traffic
- Businesses expecting the assistant to generate traffic
- Businesses wanting an unmanaged, low-cost chatbot subscription
- Businesses unable or unwilling to follow up genuine enquiries
- Businesses expecting AI to replace their staff
- Businesses requiring complex integrations before a basic assistant can be useful
If it appears that insufficient traffic is the real problem, the Enquiry Health Check may point towards a separate visibility conversation instead.
From $295 + GST per month
The standard managed service is designed for established service businesses with a straightforward set of services, service areas and enquiry questions.
- Initial business and enquiry review
- Assistant configuration
- Standard website installation support
- Enquiry capture and routing
- Testing before launch
- Ongoing conversation review
- Practical refinement and support
Larger ecommerce catalogues, complex business rules, advanced integrations or unusually high usage may require separate scoping. Any variation in scope or price is confirmed before work begins.
Common questions
Configured around your business — not a generic script.
Rankwell Digital is run by Richard Law, an experienced Australian website and search consultant. Richard reviews how your business handles enquiries, helps define the assistant's role and oversees its ongoing refinement.
Give website visitors a useful next step.
Test a limited Website Assistant on your actual website and see whether it helps answer common questions and capture better enquiry details.
Apply for a 14-Day Limited Trial
Complete the form below and we'll review whether a limited trial is suitable for your website.
Tell us about your business.
Complete the form below and we'll review whether a limited trial is suitable for your website.
What happens after you apply
You submit your details
Tell us about your website, business type and what you want the assistant to help with.
We review fit
Rankwell Digital checks whether a limited trial makes sense for your website and likely setup effort.
We confirm the scope
If suitable, we confirm what the limited trial will and will not cover.
The assistant goes live
A limited working version is installed on your actual website for 14 days.
We review the conversations
At the end of the trial, we review what happened and recommend whether a managed Website Assistant is worth continuing.
Complex sites may need scoping first.
Some ecommerce stores have large catalogues, complex delivery rules, stock questions, product variations, returns policies and customer service edge cases.
Straightforward limited trials may be offered without charge where the required setup is modest. Websites with large catalogues, complex policies, integrations or extensive training requirements may need separately scoped setup work before a live assistant can be provided. Any cost will be explained and agreed before work begins.